The Rolling Stones Team Up With YouTube

The Rolling Stones decided to interact with their fans in a new and different manner, teaming up with the popular video uploading site YouTube and creating a new entertainment channel named „Youtube Living Legends”.

According to a statement from the band and their record label Universal, quoted by Reuters, the fans will have the oportunity to upload clips with their questions for Mick Jagger and Keith Richards concerning the upcoming documentary or any other topic, just by accessing www.youtube.com/livinglegends. The most interesting questions will be personally answered by the band’s members.

As an additional promotional action, the site will feature behind-the-scenes clips from the band’s documentary „Shine A Light”, directed by Martin Scorsese.

The new concert documentary opened on April 4 and is the result of Scorsese’s lifelong passion with the band's music, as well as a personal friendship with Mick Jagger.

Initially, it was supposed to come out of filming an epic Stones concert in Rio de Janeiro, with 50 cameras and a million people on the beach. However, Scorsese soon realized that maybe it would be better if he focused on something in a smaller venue, and really capture them onstage.

As such, Scorsese decided to use swooping cameras to capture the Stones in a more intimate set. The Beacon Theatre was chosen, the grand old 2,800-seat palace on Broadway. Furthermore, close-ups are the most used shots. The "cast" includes Bill and Hillary Clinton, because it was shot on two nights, one of them being the 60th birthday party for Bill Clinton in 2006.

Via efluxmedia.com