Eva Longoria to appear in H-E-B Super Bowl ad

Eva Longoria Parker has agreed to appear in a 60-second H-E-B commercial that will debut during the Super Bowl.

In it, the diminutive actress will depict a femme fatale with a dinner party to plan. Longoria Parker is the star of Desperate Housewives and the wife of San Antonio Spurs guard Tony Parker.

The 60-second commercial will air regionally during the Sunday, Feb. 3 game and will repeat on local television in 60- and 30-second versions throughout the year.

The commercial will highlight some of the perks of H.E. Butt Grocery Co.'s H-E-B Plus! store, a store concept that sells grocery items but also electronics, cook and grill ware, party planning and supply items and a do-it-yourself and garden center.

Financial terms of Longoria Parker's contract with H-E-B were not disclosed. However, the actress donated the entire fee to her nonprofit foundation, Eva's Heroes. She founded the organization in 2007 to help individuals with developmental disabilities interact, grow, learn and develop with their peers.

"As a native Texan, I grew up with H-E-B and still look forward to shopping there when I come home," she says. "H-E-B is a great company that does fantastic things in our community and I'm proud to work with them and support a cause that is dear to my heart."

San Antonio-based H-E-B operates stores in 150 communities throughout Texas and Mexico. The company has 60,000 employees.

Via bizjournals.com